Skip to content

Explore Butte County


MarketingClubs & Nonprofit OrganizationsRecreation and Sports

About Us

The Butte County Tourism Business Improvement District was formed in November 2015 and includes the communities of Chico, Oroville, Paradise, Biggs, and the unincorporated area of Butte County. Utilizing assessment funds collected, Explore Butte County strategically markets the region with the goal of increasing overnight stays.

The mission of Explore Butte County is to promote Butte County as a visitor destination through a variety of marketing programs that generate room nights, hotel revenues, and transient occupancy tax (TOT) taxes for the properties participating in the tourism business improvement district (TBID).

To develop and implement county-wide tourism programs that position Butte County as a year-round travel destination that provides a quality visitor experience while working in harmony with the values of the community. The annual assessment for short-term room rentals is 2% of gross room rental revenue.

To increase tourism spending and hotel revenue in Butte County by effectively promoting tourism that optimizes Butte County’s assets, including its location, recreation, agriculture and history while contributing to economic prosperity and regional development and supporting the attributes of the communities participating in the TBID (Chico, Oroville, Paradise, Biggs, Unincorporated County).


Gallery Image 63-Best-Outdoor-Spots-in-Butte-County_Cover.jpg
Gallery Image explore-background.jpg
Gallery Image Gale-Vineyards-Weekend-Wine-Tasting.jpg
Gallery Image breweries-sierra-nevada-brewery.jpg
Gallery Image Love.jpg

Scroll To Top