Export Marketing - Food and Ag Webinar

Export Marketing – Food and Ag Webinar – Butte College Small Business Development Center (SBDC), is presenting “Export Marketing – Food and Ag Webinar” on Thursday, June 25th, 2020, from 4:00pm to 6:00pm via Zoom. In 2019 despite the ongoing trade war with China, exports of food & agricultural products to Hong Kong totaled $2.8 billion dollars making it one of the leading markets for California food and agricultural products. In January 2020, U.S. & China scaled back customs tariffs, creating an opportunity to re-engage customers in HKG and China. In the meantime e-commerce sales of food products has been increasing dramatically. This webinar will give insights into what is happening on the ground with consumer behavior and present opportunities to position your company for the rebound. Topics Include: TRADE OUTLOOK (What is happening to trade due to COVID-19: Update on China-U.Ss agreement - reduction in duties). FORECASTS, NEW OPPORTUNITIES AND CHALLENGES (Hong Kong Market Update; China and Hong Kong Consumer Markets, Trade and Investment) EXPORT MARKETING & SALES (Re-Defining your Segments and Markets and Marketing Mix; Leveraging Federal, State resources to support your export efforts; Generating Sales) SHIPPING THE GOODS & GETTING PAID TRADE OPPORTUNITIES FOR FOOD AND AG IN HONG KONG CROSS BORDER E-COMMERCE (Cross Border and O2O opportunities for food and agricultural products on the major platforms in China, Hong Kong and Southeast Asia). OPEN DISCUSSION (Exporters sharing their challenges and best practices during this global event). Jeffrey Williamson, Director, California State Trade Expansion, has 25 years of global marketing experience, having conducted businesses in more than 50 countries, leading over 900 California businesses in 80 overseas trade missions/exhibitions including IT, food/agriculture & consumer goods. Featured Guest Speaker, Alice Tsang, Assistant Principal Economist, Hong Kong Trade Development Council, is the head of the Greater China Research Team, and provides leadership & direction for market development research on the Chinese mainland, Hong Kong and Taiwan. To provide market insights for SMEs to formulate business strategies, Ms. Tsang and her team regularly monitor and report on the macro environment, market trends, consumer characteristics as well as changes in trade policies and regulations. At the industry-specific levels, the team also grasp the trends and business opportunities of Hong Kong’s major manufacturing and services industries. REGISTER FOR THIS EVENT: http://www.californiaexport.org/export-training2020.